24109 Marketing and Customer Value (University of Technology Sydney): rated 2.6/5 overall across 17 reviews collected on UTS Wall.
24109 is a University of Technology Sydney course taught by the UTS Business School in Marketing. This page brings together its handbook details and what UTS students say about it.
Review data updated 2026-10-24.
Chinese title: 营销与客户价值
Type: Undergraduate subject
Credit points: 6
Subject area: Marketing
Faculty: UTS Business School
Level: Undergraduate
Handbook year: 2026
This subject introduces the fundamentals of marketing with a customer-centric approach, examining both the traditional 4P's—Product, Price, Place, Promotion—and the consumer-focused 4C's—Consumer wants and needs, Cost, Convenience, Communication. You will develop skills in competitor analysis, digital and non-digital communication, and strategies to create customer value, ensuring you can respond adeptly to stakeholder demands in a dynamic environment.
24109 has 17 scored reviews: overall 2.6/5 (all out of 5; higher difficulty means harder).
Sources: 17 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 2.5/5).
On Reddit: "the subject itself is just slop, and the amount of ai images in the lecture and activities is laughable. plus the assignment and the notification felt half assed and was vague. tutorials also give me an absolute headache and it just feels like an absolute waste of an hour and a …"
On Reddit: "Sad to hear the course uses AI now, back when I was doing MCV the content was quite insightful. Course coordinator was daft as a brick and didn’t know how to teach, but at least I learnt. If you have an interest in the marketing major, I have good news: it gets better! Im in my …"
The course panel on UTS Wall shows every review and discussion in full.
Q: Is 24109 worth taking?
A: Averaged over 17 reviews: overall 2.6/5.
Q: Which faculty teaches 24109, and when is it offered?
A: 24109 is taught by the UTS Business School. Check the official handbook for the current year.
UTS Wall is an independent student community and is not affiliated with University of Technology Sydney.