24109 是悉尼科技大学（University of Technology Sydney，UTS）的一门课，开设在UTS Business School，属于 Marketing 领域。这一页汇总它的课程目录信息和UTS学生留下的评价。
中文课名：营销与客户价值
课程类型：Undergraduate subject
学分：6
课程领域：Marketing
所属学院：UTS Business School
层级：Undergraduate
目录年份：2026
This subject introduces the fundamentals of marketing with a customer-centric approach, examining both the traditional 4P's—Product, Price, Place, Promotion—and the consumer-focused 4C's—Consumer wants and needs, Cost, Convenience, Communication. You will develop skills in competitor analysis, digital and non-digital communication, and strategies to create customer value, ensuring you can respond adeptly to stakeholder demands in a dynamic environment.
还没有UTS学生给 24109 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与悉尼科技大学官方无隶属关系。