24100 Applied Project in Marketing (Capstone) (University of Technology Sydney): rated 4.5/5 overall across 2 reviews collected on UTS Wall.
24100 is a University of Technology Sydney course taught by the UTS Business School in Marketing. This page brings together its handbook details and what UTS students say about it.
Review data updated 2026-10-24.
Chinese title: 营销应用项目（顶点课程）
Type: Undergraduate subject
Credit points: 6
Subject area: Marketing
Faculty: UTS Business School
Level: Undergraduate
Handbook year: 2026
This subject combines marketing theory with practical experience, as you will develop a project addressing a genuine client's marketing challenge. You will gain insight into marketing planning, implementation, and control, as well as foundational knowledge of marketing information systems, market research, ethics, segmentation, and buyer behaviour.
24100 has 2 scored reviews: overall 4.5/5 · usefulness 4.5 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 4.5 stars).
The course panel on UTS Wall shows every review and discussion in full.
Q: Is 24100 worth taking?
A: Averaged over 2 reviews: usefulness 4.5/5, overall 4.5/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches 24100, and when is it offered?
A: 24100 is taught by the UTS Business School. Check the official handbook for the current year.
UTS Wall is an independent student community and is not affiliated with University of Technology Sydney.