24104 Digital Marketing and Social Media (University of Technology Sydney): rated 3.9/5 overall across 1 review collected on UTS Wall.
24104 is a University of Technology Sydney course taught by the UTS Business School in Marketing. This page brings together its handbook details and what UTS students say about it.
Review data updated 2026-10-24.
Chinese title: 数字营销与社交媒体
Type: Undergraduate subject
Credit points: 6
Subject area: Marketing
Faculty: UTS Business School
Level: Undergraduate
Handbook year: 2026
This subject equips you with an understanding of how technology, competition, and consumer behaviour shape marketing. Emphasising digital and social media's impact, you will investigate market influences and examine how digital platforms influence the effectiveness of marketing strategies, preparing you to navigate the ever-evolving business landscape.
24104 has 1 scored review: overall 3.9/5 (all out of 5; higher difficulty means harder).
Sources: 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 3.9/5).
On Reddit: "heyy, I can give you a quick subject run-down for the marketing units. i did these units about 2 years ago so things could be different now. wont talk too much about final due to confidentiality but they are all similar to assessments/tut activity/lecture DMSM the unit overall i…"
The course panel on UTS Wall shows every review and discussion in full.
Q: Is 24104 worth taking?
A: Averaged over 1 review: overall 3.9/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches 24104, and when is it offered?
A: 24104 is taught by the UTS Business School. Check the official handbook for the current year.
UTS Wall is an independent student community and is not affiliated with University of Technology Sydney.