52681 Understanding Digital Audiences (University of Technology Sydney): rated 3.6/5 overall across 2 reviews collected on UTS Wall.
52681 is a University of Technology Sydney course taught by the Faculty of Arts and Social Sciences in Digital Social Media. This page brings together its handbook details and what UTS students say about it.
Review data updated 2026-10-24.
Chinese title: 理解数字受众
Type: Undergraduate subject
Credit points: 6
Subject area: Digital Social Media
Faculty: Faculty of Arts and Social Sciences
Level: Undergraduate
Handbook year: 2026
This subject explores how audiences are understood and engaged across digital and social media platforms, offering an understanding of key media concepts for researching and comprehending digital audiences today. You will become familiar with key theories and concepts relating to digital media studies and, through a platform studies approach, you will examine the social, historical, cultural, and economic facets of digital audience practices and interactions.
52681 has 2 scored reviews: overall 3.6/5 (all out of 5; higher difficulty means harder).
Sources: 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.6/5).
On Reddit: "Currently working as a social media manager and have completed both subjects: It depends on what you want to do with your degree/what you’re interested in. I will start off by saying neither of these have any real practical work. Understanding digital audiences covers some compl…"
On Reddit: "Hahaha that’s such a great question. If I had to pick one it would be understanding digital audiences, it’s social media based, you learn about how an audience is engaged with a platform based on the way it works (like differences between TikTok and reddit). You have a look at l…"
The course panel on UTS Wall shows every review and discussion in full.
Q: Is 52681 worth taking?
A: Averaged over 2 reviews: overall 3.6/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches 52681, and when is it offered?
A: 52681 is taught by the Faculty of Arts and Social Sciences. Check the official handbook for the current year.
UTS Wall is an independent student community and is not affiliated with University of Technology Sydney.